ANCESTRAL DRUMS AND THE #KOCA CAMPAIGN

A journey to the roots of our African heritage, pride and history, in the days of our ancestors and fore-fathers when the sound of the drums produced a result beyond just music. When the Djembe drum of the great Malian tribe sent a sacred message of healing, empowerment and action. When the Yoruba people of the West African Coast spoke to one another in the language of the every beat produced from the Bata drums. The period when performers and musicians were sent on the battlefield by the Powerful Asante kingdom to boost the morale of the warriors and portray a fierce approach to the enemy. When the Igbo tribal communities off the West Coasts of Africa conversed with each other via the sophisticated beats of the Ikoro and marched their soldiers to war in dance formations.The concept of arts to tackle various problems and diverse approaches to situations have always been a part of the African culture for many years. However it is unfortunate that certain factors are causing us to lose that drive, that belief and that way of life that has brought us this far as a people.The good news is, history is repeating itself. The Sankofa of the Akan Tribe of the Ghanaians which portrays the act of revisiting the forgotten factors of our roots and inculcating them into our lives to facilitate growth and development being brought to reality. The celebration is meant to serve as a wake up call to young Africans, a reminder of who we are and what we can do through a representation of our diverse arts. Our fore-fathers will easily understand the action when they hear the sound of the Konga from The #KOCA Concert!The Covid 19 pandemic took the world by surprise, moving at a much faster rate than expected. The African continent has been rated to be at a very high risk of facing the devastating effects of the global pandemic. The responsibility of handling the pandemic does not lie in the hands of world leaders alone but the Continent and her people, mainly by the youth who will inherit the end-products of the actions of today, the “Future”. For this reason has the KOCA Campaign been born. A campaign that represents action and change. An initiative that recognizes the diversity of African culture, arts and pride, as well as the abilities of youth.The Kick Out Covid Africa Campaign #KOCA is organized to raise awareness and provide support for the eradication of Covid-19 in Africa. The campaign is presented by the Organization for Leadership and Strategy Development (OLSD) in collaboration with the Africa Center for Disease Control and endorsed by Lagos Tourism and other strategic partners.The #KOCA campaign’s media content will be streamed on social media platforms, as well as some TV channels across Africa and the Diaspora on a weekly basis for 25 explosive episodes, over a period of six calendar months.The #KOCA campaign features the most talented musicians, actors, actresses, entrepreneurs and social influencers from Africa and her diaspora as they lend their voices to the campaign to KICK OUT COVID-19 in Africa!

OBED ROCKY DADZIE, 16 years old. Philanthropist, Activist and social entrepreneur. I recognize myself as a global citizen because I believe that every thing that I do now affects not only our beautiful continent of Africa, but the world at large.

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